As I mentioned last week, the relationship of the games press to game developers and gamers is something that has been bothering me a great deal for the past few months. I don’t want to write a lengthy analytical missive pointing out what’s wrong and offering solutions. Opinions on it are two a penny, and mine is that the solution is yet another cultural process that is going to happen automatically.
For decades, games journalism has largely consisted of a small group of dedicated enthusiasts speaking to fellow enthusiasts. This eventually seems to terminate in large scale dedicated news outlets with a high turnover of news; often copy pasted from press releases and refed through truncated RSS feeds designed to drive ad impressions. The sum total of all that effort is to create a news source which is only worth skimming over, much as the writers seem to have skimmed over their own sources.
There are scant examples of people digging beyond press releases. Hit Self Destruct did a little digging here on recent events at NCsoft (as well as saying a whole lot about games journalism), and Wonderland mentioned the launch of Sony’s new credit card, which in itself is an horrific non-story, other than the fact not a single other place mentioned the very high APR. In the case of all those other sites, that’s not news reporting, it’s publicity.
When Leigh Alexander recently wrote about possible salary fixing in Montreal, Steve Gaynor jokingly tweeted at her: “What’s this shit, actual journalism? Come on Alexander write a preview or something”.
That’s the thing. Very few people involved are unaware of the dynamic between publisher, developer, and player, and the resulting flaws in games journalism. The games industry is kind of stuck with the culture it built, and cultural change is glacial. The uncomfortable gulf between good reporters and critics who don’t understand games and people with highly specialised knowledge of games who are stuck in the industry is closing, but slowly and naturally rather than in any revolutionary sense.
I already highlighted Tom Armitage and Offworld in the past week, and I’d like to add Duncan Fyfe and Iroquois Pliskin. Both of those posts are specifically about the industry press and criticism, and both are also excellent bloggers.
All media, no matter how long established, still has some tawdry, shallow attendant journalism and reviewing, as well as elitist circles that chatter about the necessity of audience education (Which is sometimes worthy, and sometimes nothing more than an attempt at memetic reproduction). The presence of such extremes and everything inbetween is simply an indicator of a healthy culture. Exactly the same stratification is going to occur with coverage and discussion of games. Just as with every previous form of media, it’ll take a long time. The good news is that it’s inevitable.
(Image from Beyond Good and Evil)