Rockstar North have always been very culturally switched on, but now not only are they expressing that in their games, but in the people they talk to publicly as well. Manhunt 2 seemed to signal a big change in the way Rockstar dealt with PR and controversy. They’re out in force to support GTA IV and are doing really well at hitting it home as a cultural event.
It’s easy to take Houser’s words out of context with everyone in the games press using those ones as the headline, but here’s the full quote:
Yeah, fuck all this stuff about casual gaming. I think people still want games that are groundbreaking. The Wii is doing something totally different, which is fantastic. We’re hopefully going to prove that there’s also a very big audience for people who want entertainment in another form, who think of games as being a narrative device that can challenge movies. We always said: We’re not going release a large number of games. They’re going to have the production values of movies. They’re gonna be about themes that interest us whatever the medium, instead of the weird, special video game–only themes that too many people make — orcs and elves, or monsters, or space. We felt you could make a good game and have it be about something we could actually relate to. Or aspire to.
Naturally, a lot of games are staying well away from release dates in the week after GTA IV landed, but interestingly, not Wii title Boom Blox, which is released on May the 9th in Europe. GTA IV will probably have little impact on it, given that the Wii is such a different market.
Together, Houser’s words and Boom Blox are quite a challenge to the shovelware that’s been inundating it (I like the idea of the Wii, but nothing has convinced me to get one yet. I live in hope).
The limits on the craft of games are mainly technical and financial. While it can be difficult and risky to push cultural limits outward by trying new things, the Wii and casual markets seem to have been catastrophically conservative so far.