James Governor has written a fascinating account of his visit to Microsoft’s Virtualisation team, who are attempting to simulate as much as the possibly can. It has potential to improve both the efficiency and the greenness of businesses, as James puts it:
Moving Atoms has a cost. I have recently started talking about Bit Miles as a Greenmonk narrative, defined as is the carbon cost associated with moving a good or creating a service that could instead have been delivered digitally. Bit Miles offer us a moral imperative to digitize: a simulation of the world is a beautiful opportunity to rethink and potentially dematerialize business processes.
Why not Supply Chain Simulator ™, which would pull together all of your plant information (pulled in from OSI, say), where your people are located (Peoplesoft), and how you move goods and services (SAP) around the world? An organisation could begin to run really deep “What If” scenarios about the energy costs of their businesses with simulations like these. But what would really make these models sing is the fact they’d be visual and immersive. Telling is rarely as effective as Showing. What would a low energy manufacturing business look like? With virtual technology we could maybe work it out.
Quite revolutionary stuff for Microsoft, and leaning heavily on their growing expertise in games. Another related post I read yesterday is “Who Stole My Volcano? Or: How I Learned to Stop Worrying and Love the Dematerialisation of Supervillain Architecture.“, which compares the opulent fortresses of Cold War Bond villains with the briefcases and phones that their modern counterparts work from. The utter difference in philosophy and power is obtuse at first, and utterly alien to the old guard, yet is accelerating into an unstoppable force.
I’ve been fascinated with the dematerialisation of physical objects ever since starrting to read Bruce Sterling, notably his book Shaping Things, which looks at the tendency of physical products to become information, ultimately existing as specific kinds of data that can be instantiated in the real world.
While AutoCAD is still the standard for architectural design, all the designers I know who use it regard it as outdated. The tools and skills that game developers use are up to the minute, and stand a good chance of being extremely relevant to the world in much larger ways, not only in terms of simulation, but also designing and producing physical chunks of it.
(CC image from MS Virtualisation studio, by RedMonk Red)