Comments : Comments Off on WebWars: EVE
Categories : brands, convergence, mmos, web, web games
Late last year was a season of highly polished AAA game releases, and the run out of summer this year seems to belong to interesting indie games. We’ve already had Braid and Echochrome, and upcoming is Flower.
Upcoming is also Webwars: EVE, which seems to be a casual take on CCP’s MMO, in which players compete to control websites. As Alice says, “It’s PMOG meets EVE!”
Which are both interesting projects in their own right.
I played EVE Online for a two week trial, and it was not only beautiful, but surprisingly deep and huge. I felt truly lost in a massive galaxy, rarely seeing the same players twice. It was a surprising mix of casual and complex, with an Alt+Tab friendliness that most games don’t have coupled with long travel times, leading to attention being on several things on the computer at once. However, the markets and character leveling were really very involved, calling for much advance planning and scheduling of play time. It was one of the first games to impress on me the quote Eyjolfur Gudmondsson gave to gi.biz recently:
alternate universes such as Eve’s are “real, but not reality.”
It is extremely interesting yet of course logical that CCP would turn EVE into a brand and spread it down into more casual territory.
Comments : Comments Off on Google Game Ads
Categories : brands, business, convergence, digital distribution, interactive, marketing, web
via Nicholas Lovell comes a rumour that Google are nearing a release of the in-game ad service they’ve been testing for a while. It’s most likely true given the recent release of Lively. Also, as Nicholas points out:
the opportunity for independent and smaller studios who fall below the radar screen of Massive, IGA or Double Fusion will be huge.
The current players of in game advertising are all chasing the short head while they struggle to create a big enough market, and it’s entirely possible that Google will eclipse them all with the long tail.
Comments : Comments Off on Areae Reveals Plans
Categories : games, mmos, ugc, web
Raph Koster and co. at Area have been keeping quiet about what they’re doing, though the logo and Raph’s general talk of “game meets web” has been pretty revealing. Today, they announced Metaplace, which allows many virtual worlds to be connected up. From CNet:
“We are re-inventing virtual worlds that stop working like AOL,” Koster said, “and start working the way the Web does….You can build a massive multiplayer game in minutes there are style sheets to make building easier.
Koster said that Metaplace would allow users to employ Web 2.0 tools like tags, wikis and forums in the pursuit of quickly and easily making usable, fun virtual worlds.
It’s 2D only so far, but they’re working on a 3D client too.
Viewed from the games industry, it’s an incredible idea. Viewed from the web, it just seems sensible.
Comments : Comments Off on Gamer YASNS
Categories : media, web
Marek Bronstring, of Idle Thumbs, has made an interesting post about The Great Games Experiment: a social networking site for gamers. His take:
There needs to be a place where small games can virally market themselves the way small bands have rapidly emerged from MySpace and YouTube. I don’t know if this is going to be that place — it is still under major construction and has only 1200+ gamespaces and 2700+ profiles — but I will be keeping a close eye on it.
Comments : Comments Off on Sky and Google to Partner on web based video and communications
Categories : media, web
Sky and Google are to partner over offering Sky-branded, but Google-based services. The two companies will team up to offer online video (both Sky content and user-generated), voice communications and search advertising.
Sky will launch a user-generated video portal powered by Google’s video tools – whether that’s going to be YouTube tools or Google video is not clear as yet.
Sky broadband customers will get an @sky.com email address powered by Google’s services for domains.
Sky also says it plans to “explore opportunities” in Google’s VoIP capabilities.
Google’s AdSense advertising tools will also be used across Sky’s websites.
Financial terms of the deal have not been revealed.
This is really going to change the game, especially for Sky which is battling the tectonic shift of audiences from TV to the Web and online video. It also means a significant foothold in the UK market with a content player which will further power its ad revenues.