Female Friendly?

14 01 2009

http://flickr.com/photos/orinrobertjohn/114430223/

Aleks talks about Eidos getting lower than expected sales on Tomb Raider: Underworld, and as a result saying they’ll possibly make Lara Croft more “female friendly”. What on earth does that even mean? Do Eidos have a clue why North American sales were so low compared to expectations? Have they tied that to American women not buying it?

I don’t know, but it’s a sore point for may gamers and developers, with the industry and especially publishers hung between what a rare piece of good reporting in the Daily Mail (really, of all places) calls the “Pink Plague“, and shallow appeals to heterosexual men.

Commenters on the Guardian Gamesblog piece point out that Lara always was a female friendly character to them:

It’s funny because the original tomb raider on PS1 did appeal to women. For many women (and older people) I know Tomb Raider was Playstation, it was a family game. She was an intellectual young woman travelling the world solving puzzles.

There really is a lot of potential to make Lara into a female role model rather than a sex object, but every chance most game companies will still screw it up. Other comments are tragically piercing and hilarious:

Going by previous games industry efforts, the next instalment will be Little Pet Shop Raider: Pony Sanctuary.

-Instead of killing tigers you have to dress them up in beany hats and necklaces. If they dig your style they wont attack. If you style enough animals correctly you unlock a fashion show.

– Sometimes Lara will refuse to unlock doors or lift items because she is having emotional issues with her bf. To prevent this Lara can use her in game mobile to chat inanely to her girlfriends raising her stats.
Medipacks are replaced by heat magazines and hot chocolate.

– Lara’s quest involves hunting a rare bangle that Grazia named their hot pick of spring 2009.

– Lara will refuse to walk anywhere, instead she can ring her ingame bf to pick her up and drive her through the temples.

– Extreme humidity will result in Lara’s hair going frizzy. If players cannot find hair straightners within a set time limit, Lara will throw a hissy fit and refuse to continue the mission

(CC image by Orin Optiglot)

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