From the Introversion forums comes disturbing news that online game review sites may be cutting back on reviews. Money quote:
We’ve heard disturbing rumours from more than one source that major games websites are now cutting back on the number of games they review – and it’s games like Multiwinia that are getting dropped because there will always be hundreds of bigger games. If this is true and is widespread (as we are starting to believe), it has grave repercussions for all indie developers who rely on press reviews as their primary form of publicity.
Rock Paper Shotgun has a good overview of it all, including why games like Multiwinia struggle for exposure in print too, including flat out refusal from one magazine to review Multiwinia now or ever.
Both trends are extremely troubling, because while the long tail and digital tools may have ended certain forms of scarcity, much of the long tail is still pinned down to it. Development costs, even on small games, necessitate that sales migrate up the long tail to cover them. To do this requires a decent sized and intelligently applied marketing budget, and even the best marketers can’t successfully sell a game on the back of nothing. Business, even in virtual goods, is still pegged to a great many kinds of scarcity, and cutbacks at review sites threaten to recentralise a lot of trends and cultural mindshare.
For my part, as well as Rock Paper Shotgun I’d like to link to both Multiwinia and TIGsource. On the basis of things I’ve witnessed firsthand in comics, I strongly suspect that review sites are missing a trick by not highlighting the best indie games. The typical fodder of games over the past 25 years only became mainstream by the neglect of other markets. As shown at the links above, there’s a culture of people looking outside of that, and it could well become the real mainstream rather than a niche.