Aerosmith: GH Worth More Than Any Album

18 09 2008

Interesting and rather provocative quote on MTV Multiplayer, from CEO of Activision Bobby Kotick:

“[Their] version of ‘Guitar Hero’ generated far more in revenues than any Aerosmith album ever has,” said Kotick. “Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in ‘Guitar Hero.’”

An Aerosmith rep was not able to confirm Kotick’s statement by press time.

Obviously, this needs a pinch of salt.

Nonetheless, games are syncretic media, and ascending. As such, we can expect them not only to adopt practices from other media industries, but to start eating up parts of the industries themselves.

(CC image by justj0000lie)

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