Google: Lively

10 07 2008

Google have finally launched a virtual world. People have been talking about this since the first google maps mashups, Sketchup and again with Google Earth.

What’s there so far seems pretty high quality, there must be some fairly powerful content creation tools to allow users to generate many of the rooms on show (there’s already a Linden Lab one).

It works with individual rooms, somewhat like Metaplace, rather than a consistent world ala WoW, which will almost certainly give it a lower bandwidth and processing footprint than a typical MMO. Everyone better watch out… not just Linden Lab, but Sony, with PSHome and Virgin with A World Of My Own. A lot of these offerings seem very similar, but I expect Google’s advertising model could crunch right through the competition.

I’ll be interested to see how consistent worlds stack up against the polyphony that’ll be found in things like Lively and Metaplace. I suspect that consistent worlds that people can become really absorbed into will still be able to command subscription fees, while the more random offerings will lead people to expect them to be free or ad supported.

Everything in Lively seems rather stylised and consistent from room to room at the moment, and I do wonder if that will survive in the torrent of user generated content. Will siloing things in individual rooms lead to consistent styles emerging, or will general taste still make it look like Second Life?

(CC image of Lively by ialja)

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