NESTA, Innovation In the Games Industry

8 07 2008

Yesterday I went to the NESTA Innovation and Growth in the Games Sector report launch. It was a good event in a well run venue.

The big news was that NESTA are launching a £450,000 fund to address the games industry skill shortage, and TIGA are using some of it to develop a social networking site specifically aimed at job sharing and job swapping, i.e. encouraging professionals from industries such as VFX and animation to join the games industry.

This would be a massive and significant boost to games industry skills, since the overlapping skillsets of such people have been pushed to an extremely high degree of technical competency by the film and television industries.

Rory Cellan-Jones from the BBC gave a good outsider view of the industry, saying that we need to exploit “star power”, we need games industry Alan Sugars and Richard Bransons to emerge. He also talked about the development of videogames news stories, which started out as panic-mongering social issues, but have recently become business stories. In particular, he cited the launch of GTA IV being treated as a cultural and economic event.

Obtaining figures on the industry is very difficult, he said (it’s true), going on to urge us to work towards a single trade body that would present a united front. Quote: “There are two at the moment, and most journalists haven’t heard of either”. Richard Wilson of TIGA later countered this to a certain extent by pointing out that, for instance, the UK chemical industry has over 20 trade bodies, so in comparison the games industry is not doing too badly.

Adam Gee also spoke about Channel 4’s approach to games and interactive, summing things up for traditional media quite pithily I thought: “We’re making a transition to public service broadcaster to public service network”. He also revealed that they’ve been working with Introversion.

I know quite a few people, in various industries, who are quite traditionally trained. They see the internet, user-generated content, crowdsourcing, etc. as a cataclysm, something that will sweep by them leaving only unemployment behind. There are plenty who see this kind of change as an opportunity though, and on that count the games industry seems quite split.

AAA studios look set to keep pumping out big-budget first person shooters, while many smaller companies are rushing in to exploit the opportunities presented by everything from MMOs to mobile and casual. It’s becoming a stereotype that big, traditional studios are lumbering dinosaurs baying under a descending meteor, but that’s not entirely true. Nonetheless, Rory Cellan-Jones’ presentation, along with the people I met there, hit home to me that in some respects right now there is more insight on games coming from people outside the industry than in, and even the latter tend to be from smaller companies you haven’t necessarily heard of. While that may seem gloomy, these people are extremely ahead of the curve compared to most from more established industries.

Plenty more quotes about the NESTA fund over at Develop.

(Image: Jetpack Brontosaurus, now in Alpha).



One response

2 09 2008
Monumental Expands « Pixel-love

[…] quiet for the last month or so, peaking just before that with stories in the national press and the announcement of NESTA’s skills fund. I expect they’re preparing a lot more to be put out around the London Games […]

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