Spore Community Generates 375K+ Creatures

19 06 2008

Spore

The Creature Editor for Spore was released just over a day ago. EA are following a phenomenally good strategy with this. It has digital distribution and will also have boxed product. It has a free price point plus a paid option that offers more scope for building creatures, allows direct uploads to youtube, and all you have to do to prompt your version to get a copy of a creature is get the png file from Sporepedia.

The community has made a staggering 375,000+ creatures since the editor was released. At peak rates, submissions apparently topped 1000 per minute, and even now about 100 are appearing on Sporepedia a minute. Just like creatures I made in early web games a decade ago, every single one of the creations linked to above is a personal investment by someone in Spore. The full game will cater to all levels of involvement, allowing everything from tinkering with the editor to building a civilisation.

Electronic Arts started saying a while ago that Spore would be more of a franchise than a game, and it seems perfectly crafted to work virally and make money. I would have laughed if, a few years ago, someone had told me something this innovative and well crafted would be coming out of EA.

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