Grand Theft Auto IV

30 04 2008

Grand Theft Auto hit retail on Tuesday, and is expected to eclipse the launch of Halo 3 last year. GamesIndustry.biz reports that play.com was receiving 80 orders per minute on launch day (though it doesn’t specify how long for), and Jason Kingsley of Rebellion has spoken up for Britsoft:

“This is world’s biggest launch in the games market and the intellectual property is actually British made, he explained. “I think that’s fantastic. It should be celebrated.”

Mainstream press coverage has been surprisingly positive, if quite formulaic, with much of it devoting a lot of time to “Other forms of entertainment have sex and violence too”. This is old hat for game developers, but nonetheless a vital part of pushing this conceptual framework out into culture. Plenty of editors and writers, along with their audiences, could still do with having this point hammered home.

NPR have said many of the same things, but it’s by far the most thoughtful piece I’ve seen in this vein.

Edit: Richard Bartle has written a fairly crowing but pragmatically brutal piece for the Guardian:

They’re no more concerned about “moral decay” or “aggressive tendencies” or any of the other euphemisms for “ohmygod I don’t understand this” than you are about soap operas.

We’ve definitely hit a turning point in the cultural dialogue, with so many more things emerging that we can point to as “games”. Fears over videogame violence are soon going to seem as irrelevant and niche as the same fears over comics.

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