Paramount Moves Into Games Publishing

28 03 2008


No details on how many people or how much money yet, but Paramount have followed Warner Bros and Disney into games, upping the size of their interactive team and first looking at lower risk projects like mobile and casual. Variety has the scoop. It reads as if they’re trying to spread the risk as far as possible, sketching the outlines of a very flexible business model:

“We are entering into deals now where we will be publishing games this year,” said Sandi Isaacs, Par’s senior veep of interactive and mobile. “There’s going to be a slate where in some cases we’re publishing, in some cases we’re co-publishing, or in others we’re funding development and another publisher buys it. It’s important for us to have a flexible model.”



One response

28 03 2008

Wow. Paramount must either have some gems up its sleeves or a lot of expendable capital.

In a recent issue of Vanity Fair (the one that hit stands right before the Oscars), there was an article about the gaming industry and why it’s riskier than other visual media ventures (when and where costs arise and profits do or don’t surface). I believe the focus was on George Lucas and his empire. ^&^

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