Byron Review Published

27 03 2008

Byron’s Works

The Byron Review has now been published, and so far there are no big surprises. It takes a much more balanced tone than Gordon Brown talking about games and knife crime.

Hardly a day goes by without a news report about children being brutalised and abused in the real world or its virtual counterpart. Some make links between what happens online or in a game, and what happens on the streets or at home.

These headlines have contributed to the climate of anxiety that surrounds new technology and created a fiercely polarised debate in which panic and fear often drown out evidence. The resultant clamour distracts from the real issue and leads to children being cast as victims rather than participants in these new, interactive technologies.

The full report can be downloaded from the DFES website, and the BBC have mirrored it too. From their coverage:

Dr Byron has said games should have just one set of symbols from the BBFC on the front of all boxes which are the same as those for films.

Pegi ratings will now appear on the back of boxes.

It actually makes sense, even though some are bemoaning an extra layer of legislation. The video rating symbols given to cinema, VHS and DVDs are a part of the cultural consciousness of the UK populace. They have more mindshare and impact on people than PEGI labels, and I think adopting them will do more to impress upon people that the games industry is responsible than any amount of PR for PEGI.

Additionally, it lowers the cognitive load imposed on non-media savvy parents choosing games for their kids. The mechanics of rating decisions obviously have to be different from one form of media to the next, but to combine that approach with a single recognisable set of symbols is very sensible. Consumers don’t need to understand rating procedures (though I’m certainly not arguing for any lack of transparency – it is both vital and fascinating), in fact between turning 18 and encountering the issue with games, age ratings are something I forgot about almost completely. It doesn’t matter how good a shiny, new, self-regulatory rating system is if consumers are expected to learn it from scratch. Existing, well known symbols can get the job done much more efficiently by exploiting prior learning.

When the Byron Review (so far) seems to be so balanced, it’s unfortunate that people will misread it as an irresponsible industry getting a well deserved kicking. Some people will even read it that way and trumpet it as a success, but you know what? Screw those people. Just about every case of anti-game media coverage in the last few years has illustrated just how unreasonable and prone to fantasy the anti-games lobby is. They can tell whatever stories they like, but they are not and still won’t be the people driving these policy decisions.

“The games industry is reasonable” is a much stronger statement to make to the public on the basis of the Byron review than “the anti-games lobby scored a point”. They didn’t, the games industry is just going through some admittedly uncomfortable steps on the compromise-riddled road to public credibility and de-facto acceptance.




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