Infogrames/Atari – New Appointments

7 03 2008

Phil Harrison

First reported as Phil Harrison becoming director of Infogrames, he has actually become director of Atari. Additionally, Mathias Hautefort has been promoted to head of global distribution for Atari in the US, EU and Asia.

Dave Gardner was appointed CEO of Infogrames not long ago, and brought Harrison on board. It’s an interesting change of direction:

“The business and the industry is moving online on a global basis. It’s moving at different speeds in different countries, but it’s pretty clear to me that the whole way that people are going to want to buy their games, play their games, interface with their games is network centric,”

“That’s where we need to get a lot smarter, a lot quicker, and use this famous brand.”

These are definitely the people who get it, but until now Atari has been a company that doesn’t.

(CC image from Hachimaki)

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