GTA IV Wanted Posters

13 02 2008

GTA IV Poster

Bruce Everiss points out a viral campaign for GTA IV, and several reasons why it’s a well orchestrated one. The comments are a bit of a standoff over old media and new media, and the GTA IV campaign is an example of both working together.

I really wouldn’t like to look like Nico (The character on the poster) and live in the US right now, because most people will only register the word “wanted” and the face 🙂



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