Mass Effects

24 01 2008

Mass Effect

Mass Effect recently received a proper hatchet job from Fox News and a writer named Cooper Lawrence, who’d never seen or played the game but leveled various accusations at it. EA have actually mounted an incredibly cogent defense, first seen here at Kotaku:

Your headline above the televised story read: “New videogame shows full digital nudity and sex.” Fact: Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots – a vantage frequently used in many prime-time television shows. It’s also worth noting that the game requires players to develop complex relationships before characters can become intimate and players can chose to avoid the love scenes altogether.

FNC voice-over reporter says: “You’ll see full digital nudity and the ability for players to engage in graphic sex.”
Fact: Sex scenes in Mass Effect are not graphic. These scenes are very similar to sex sequences frequently seen on network television in prime time.

FNC reporter says: “Critics say Mass Effect is being marketed to kids and teenagers.”
Fact: That is flat out false. Mass Effect and all related marketing has been reviewed by the Entertainment Software Rating Board (ESRB) and rated Mature – appropriate for players 17-years and older. ESRB routinely counsels retailers on requesting proof of age in selling M-rated titles and the system has been lauded by members of Congress and the Federal Trade Commission. In practical terms, the ratings work as well or better than those used for warning viewers about television content.

At the very end:

The resulting coverage was insulting to the men and women who spent years creating a game which is acclaimed by critics for its high creative standards. As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment. But this represents a new level of recklessness.

Do you watch the Fox Network? Do you watch Family Guy? Have you ever seen The OC? Do you think the sexual situations in Mass Effect are any more graphic than scenes routinely aired on those shows? Do you honestly believe that young people have more exposure to Mass Effect than to those prime time shows?

This isn’t a legal threat; it’s an appeal to your sense of fairness. We’re asking FNC to correct the record on Mass Effect.

Sincerely,

Jeff Brown
Vice President of Communications
Electronic Arts, Inc.

Emphasis mine. You can watch the original Fox News segment here.

It’s quite astounding to see this letter after years of watching the games industry do an appalling job of defending itself, at best being merely litigious, at worst provocative and childish. It’s quite a big step for EA to take such a reasoned approach.

The same can’t be said of Mass Effect fans, but their reaction is quite a funny fulfillment of the words “Don’t fuck with the internet”:

Amazon.com and Amazon.co.uk have recently seen a sudden influx of reader reviews on product pages attributed to Lawrence’s book ‘The Cult of Perfection: Making Peace with Your Inner Overachiever’ after she participated in the scathing attack against Mass Effect.

[…]

Currently 346 ‘one star’ reader reviews have hit the Amazon.com product page in the wake of the FOX News item, with gamers venting their spleens vehemently at Lawrence through a variety of damning criticisms against her and her book – including product picture submissions calling her reputation and credibility into question.

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30 01 2008
Mass Retraction « Pixel-love

[…] Lawrence, the psychologist who savaged Mass Effect on Fox News last week, has issued a retraction of her statements. Speaking in the New York Times […]




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