Channel 4 Education Commissions, Six to Start

14 01 2008

Channel 4

Channel 4 have revealed a few things they’re commissioning for education in 2008, and overall they have an interesting focus:

The new commissions for 2008 – announced today – are part of the £6m educational budget for 14- to 19-year-olds which involves Channel 4 dropping much of its TV programming in favour of online projects.

It seems like a spot on approach to such a high-risk, unfamiliar environment as online.

Alice Taylor, the Channel 4 commissioning editor for education, said the broadcaster was not expecting every project to be a massive success.

“This is about flexibility and learning,” she added. “There are no hard and fast formulas we can trot out. We have to go out and experiment, figure out what works and do that next year.”

The piece also mentions Six To Start, who are certainly a company to watch. Among others, it was set up by Dan and Adrian Hon (formerly of Mind Candy), and they’ll be working with James Wallis. They make ARGs, but nothing we’ve seen from them so far has been a marketing tool.

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