Kuju: Chemistry

3 07 2007

Following on from the rebranding of Kuju Brighton as Zoe Mode, Kuju Sheffield has now been rebranded as Chemistry. The studio is set to be an Unreal Engine 3 specialist.

We blogged about Zoe Mode when it happened, indeed it’s such an unusual move that it often gets mentioned in in pieces about *other* rebranding exercises.

The approach has certainly paid off well for Blitz, who now have imprints working on everything from traditional videogames to simulation and heritage. At best, these kind of brands do communicate niche specialties rather than corporate blandness. It seems like a savvy approach to a new medium set amidst splintering tastes, and I hope it works for Kuju too.

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