Here’s a more in depth Q&A on the deal between FreeStyle and Red Bull:
Do you think this is a business model for games studios going forward?
We haven’t aggressively gone out to find a brand – and we’re not saying that studios will do great business now if they just go out and team up with a well-known product – we’ve just been inspired from initially working with this particular brand as a partner. But independents should be aware that there is a way to enter the wider entertainment industry and reach the wider audience that comes from that. What Red Bull has given us is the chance to understand what kind of market is out there for the games we make – that’s what other studios should be thinking about.