Edinburgh Festival Going Mainstream

19 06 2007

From MCV:

The chairman of this year’s re-vamped Edinburgh Interactive Festival believes that E3’s downsizing is a welcome boost to the show’s drive to become more mainstream than ever.

Renamed from 2006’s wordy Edinburgh Interactive Entertainment Festival, chairman Chris Deering and other organisers of this year’s bash have worked to bring it closer to the TV and film events, which also operate under the Edinburgh umbrella.

“This is the fifth consecutive event in Edinburgh focusing on interactivity and we want to appeal to a mainstream audience – the sort of people who also visit the TV and movie events,”

Develop also confirms Ubisofts Yves Guillemot to be giving the keynote speech too.

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