The lazy in me is already confused as to where the ‘game’ part of this is, but perhaps that’s because I come to it thinking ‘game’. Maybe it’s not a game. Maybe ARGs are theatre. Maybe they’re this "new narrative format" that television networks oft repeat. In fact, WWO is calling itself an alternate reality event, if you skip through to the "I’m still confused" page, found here.
World Without Oil1 05 2007