Ofcom’s new report on the Communications Market

14 08 2006

“A new generation of consumers is emerging for whom online is the lead medium and convergence is instinctive.” – Ed Richards Ofcom

The new report from Ofcom on the Communications Market makes very interesting reading – even if there are 253 pages. The evidence is clear – the world is flat.

Broadband, mobile and digital TV are all mass market – and VoIP and PVRs are rapidly moving that way. And as you’d expect, that has a big impact on other media.

There is nothing too surprising here but, given a huge proportion of brands target 16 – 34s, we’d expect to see a radical shift in how brands communicate – but that isn’t the case.

Yet.

There is a huge competitive advantage to be had by recognising how consumers have changed and changing accordingly.

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