The London Games Festival is a new major international event to celebrate the diverse creativity and cultures of interactive entertainment. The festival is the first of its kind in a country that is both one of the leading sources of creativity and innovation in video games and other interactive media as well as an international centre of business excellence in a rapidly growing industry.
The LGF programme will include a series of diverse events for consumers as well as industry. Participants will include publishers, developers, creative professionals, artists, students, trade organisations, academia, arts and media organisations as well as anyone who just likes to play.
The LGF is unique in the UK in being backed by every sector of the games industry: developers, publishers, platform owners and trade associations. The mainstream of the festival will include a range of consumer-facing events in major venues alongside B2B events organised by the industry’s trade bodies and other organisations. It includes BAFTA’s relaunched Games Awards.
The Festival’s ambition is to become the most significant event in the world celebrating the culture and creativity of video games and interactive entertainment.