# Putting the Fun in Functional – Using Game Mechanics for Social Software – An excellent presentation on how successful social media sites like MySpace are like a game (via: Web Strategy by Jeremiah):
* Collecting: Impressive collections = bragging Rights
* Points: Redeemable points drives Loyalty & Social Points expree svalues of the “game”
* Feedback: Draws attention through movement & change and accelerates mastery
* Exchanges: Are structured social interactions
* Customization: Increases Investment and creates barriers to exit
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